Happy New Year! To kick of 2023, we put together a few of the biggest marketing and design trends expected this year so your marketing can be amazing.

1. Brevity and Clarity

You only have seconds to grab someone’s attention and give them a reason to care about what you’re doing. It’s got to be brief, clear and compelling.

Avoid utilizing multitudinous verbosity to promulgate something that can be articulated epigrammatically and aphoristically.

Yeah...don’t do that.

2. Short form Video

TikTok has changed everything. Instagram has been catching up with reels that now also appear in your Facebook timeline. YouTube has responded with Shorts. When you have something to say, say it in a 20-60 second video.

3. Images

Talk less. Show more.

4. Email

Digital marketing is changing fast, but email isn’t going anywhere. In fact, Ryan Diess conducted a poll and found that 57% of marketers believe that email is going to be even more important this year than it was last year. So let’s make them great!

5. Serif Fonts.

We are happy to announce that serif fonts are making a comeback in 2023, ushering in more classic and elegant design elements. After so many years of bold headline and minimalist sans-serif typefaces taking center stage, it’s a refreshing change to be sure. So, try some out! Some of our favorites are Cotta, Wild Mango, and the classic Garamond.

6. Lots of Colors

Gradients and bright, bold color schemes are going to stick around, but earthy colors and natural tones are also emerging. Think muted hues in greens, browns and tans, and creamy pinks and yellows. Add some natural textures to those colors, and you’ve got yourself a design win!

7. Calls to Conversation

Before responding to the good old "call to action" many want a personal connection first. Currently, over 50% of buyers are more likely to shop with a business they can actually chat with. So find ways connect on a personal level. Post about things that matter to your clients and potential clients, provide a chat function on your website, and be available for some human interaction.